What Traits You Need To Succeed In Solar Sales

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With the solar energy sector ever expanding, there’s never been a better time to make a career change. One of the best parts about the solar energy field is that there are opportunities for everyone, allowing people to capitalize on their background and previous experience. For those looking to begin a lasting and fulfilling career in the solar industry, solar sales is a great place to get started. If you’re looking to make a switch into this field and are brushing up your resume, keep these traits in mind while applying for careers in solar sales.

Education and Training

While there’s no particular course of study for solar sales, having some coursework in business or marketing is a boon for your application. Currently, the industry is hiring individuals with some college experience or a bachelors in a related field. Sales training is always a plus in this field, as are courses in public speaking and management. These are sure to help you when working with customers. Similar to training and coursework in business, classes and training in the education field, as well as science, technology, and math can help you communicate the value of these products to your clients. For those looking to add a competitive edge to their resumes, being a Certified Professional Manufacturers’ Representative or a Certified Sales Professional can help with your sales, as you’ll be familiar with the components and technology of the solar technology you’re selling.


As with any sales and customer service job, having previous experience in that field is going to be invaluable when pursuing a career in solar sales. Sales and marketing experience, in particular, is of interest to employers. They’re looking for candidates who know the principles and methods for showing, demonstrating, and promoting products and services. Sales techniques and strategies, along with a familiarity with sales platforms and portals can be immediately applied to your new solar sales job.

Similarly, those with a background in technical design and engineering are also in high demand. Having the ability to describe how solar technology works and how it can be applied to a home or business is a vital part of a solar sales partner’s job. If they can explain that in an accessible and clear manner, it helps to build confidence in the product and close sales.

Communication skills are always important in any sales position. Being able to speak and write proficiently will help you connect with clients and sell them the products they need. That said, as the United States continues to diversify, fluency in more than one language will help you stand out and afford you sales opportunities that your coworkers will not be able to take advantage of.

Skills and Characteristics

Often, when our solar sales partners find success in making sales, they attribute it to the skills they have developed in their position. These skills include:

  • Speaking: Being able to speak with clarity and confidence helps to sell products and build a relationship between you and the customer.

  • Listening: Clients will tell you everything you need to know to competently make a sale if you take the time to listen to their pain points and needs. Active listening also includes asking clarifying questions and mirroring key ideas and emotions back to the client to ensure understanding.

  • A Focus on Customer Service: The best solar sales partners genuinely want to help their clients reach their goals and improve their quality of life. Fortunately, this is an easy skill to develop when working in the solar energy field, as even just one solar panel can make a difference.

  • Critical Thinking: When it comes to selling solar technology, there is no “one size fits all” package or approach. The array that works for one homeowner likely won’t work for their neighbor. Thinking through options and alternatives and coming to solutions quickly is a crucial part of a job in solar sales.

Developing and polishing these skills can help you succeed in solar sales. Similarly, having the right attitude and personal characteristics can also help. Individuals who take the initiative on working with clients and creating connections are quickly rewarded for their efforts. At the same time, you also need to be ready to work with your fellow sales partners and support team members. Becoming a dependable part of these teams ensures that everyone works harder and sees the returns on their work.

Get Started In Solar Sales Today

Palmetto is leading the charge in solar technology. We’re helping businesses and homes across the country embrace solar energy and helping to improve the environment at the same time. We’re looking for motivated and passionate people to help us do it. Apply today and become a solar sales partner and join our team of Alchemists!